Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.

Holiday promotions can be a useful tool for any type of business. However, you will still want to be creative. For example, if you send your clients holiday cards around Christmas or other December holiday, your card will most likely be one of 25 (or more) cards that your client receives… Continue

Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings?

The answer to the second question exposes the company's cultu… Continue

Come by my booth at WorkIt on November 19th. It would be great to see you there!

Come by my booth at WorkIt on November 19th. It would be great to see you there!

Festiv’ALL
10/29/2009
6:00 - 8:00 p.m.

Festiv’ALL is a multi-cultural mega mixer and networking expo of Silicon
Valley’s leading business and economic development organizations. I
encourage you to join in this celebration of our area’s diversity and
"connectedness".

Festiv’ALL is being held at the Wyndham Hotel San Jose, 1350 North First
Street, San Jose.

Cost to attend the event without a ticket is $20. (Check with you chamber
if they have tickets available!)

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.

In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore it's more vital than ever for y… Continue

Curiosity is the key to great listening skills that improve customer experience. When you're truly curious about your customer's opinions, expectations and requests, you'll find the customer to be more pleasant, interesting and fulfilling to you as well.… Continue

How are you pricing yourself? Is it you who assigns the dollar signs or do you let your fears of the economy or what you "think" people will pay determine what you decide to charge for your time?

Think about this for a minute....
And WHY have you priced yourself (or your products and services) the way you have? Or are you in a business (like a network marketing company) where you have NO IDEA what you're really making per hour? You just know you need to work HARDER to make more?… Continue

Recently they went live with their new software service, MAATS 2.0, which is being used by many California Public School Districts.

http://www.mbt4schools.com/Default.aspx

If value is defined as benefits versus costs, what's your company's customer experience value ratio? Superior value is the objective of customers and marketers alike. And since customers hold the purse strings, marketers are compelled to view value as customers do. In the customer experience value ratio… Continue