This is an obvious message for some of you but is it for all of you? Are there areas you're missing in your marketing where you could be utilizing testimonials in order to give you, your business and your products and services more credibility?



Using testimonials in your marketing in various ways is a F.R.E.E. way to compel people to buy from you so you really want to maximize your efforts.



First of course you have to HAVE testimonials to show. If you don't have any… Continue

In my business, I am constantly redefining myself, my services and my products in order to stay ahead of or at least keep up with the ever changing industry of marketing. If I don't bring fresh new ideas and material to my clients and contacts on an ongoing basis, then someone else will.

To stay at the forefront, I spend a significant amount of my time working “on” my business, not just “in” it. That means, instead of always consulting with clients, I lock myself up with my computer and write u… Continue

Every once in a while I hear a message at church that that totally relates to life and business. This last week was one of those times.

The talk was entitled Radical Generosity; and while I soon figured out WHY the pastor named this week's talk with this title (the church was down donations and they needed to ramp up the funds!), it was interesting to watch.

He tied it all in to the bible of course and how Radical Generosity is not an offering, it's a lifestyle. I thought this wa… Continue

We have a new blog which features articles and news on topics related to business planning, marketing strategy, web marketing and exit planning.

Please visit us today at http://blog.endorphinadvisors.com/.

We would welcome your comments, feedback and questions, so please let us know what you think!

Thanks,
Erik

Good Players Play Hurt – Workshop Series

Date: Tuesday March 9, 2010 at 7:30am – 9:30am
Location: The Corporate Center in San Rafael (Tam Room)

Special Business Workshop: Web Marketing - 2010 Style

In business, as in sports, the best players perform well in any circumstances. In fact, what makes players great is often their ability to overcome big obstacles and play well in big games. That’s when champions are made.

Become a Web Champion

Business is no different. There… Continue

Networking is such a key skill that I like to periodically review the techniques I use so I can improve my networking productivity – and I find that the beginning of a year is a good time to do it.

A while back I wrote detailed explanations of 10 Business Networking Tips that can be summarized as:

1. Know Your Objectives
2. Update Your Business Card
3. Join Groups
4. Turn Contacts Into a Network
5. Make N… Continue

This information has been gathered through the many entrepreneurs I talk to on a monthly basis. There are hundreds and hundreds of small business owners out there thinking and playing way too small when they could literally be taking bigger leaps and jumps on their way to success.

We aren't conditioned to think this big when we're growing up. Our parents might encourage us to be doctors, lawyers or some other worthy profession but rarely do they ever even think about saying to us… Continue

What: Sexual Harassment training for managers, supervisors, and lead personnel compliant to AB 1825
When: Spring 2010
Where: CSU-Stanislaus-Stockton Center
For Details: Email Gary Waters at GWatersMgmt@aol.com or call 209.679.1256

What:Workplace Violence training
When: Spring 2010
Where: CSU-Stanislaus-Stockton Center
For Details: Email Gary Waters at GWatersMgmt@aol.com or call 209.679.1256

Are You Ready to Find out the Easiest 2 Ways to Increase Your Revenue in 2010??
Ok, I've done this myself, I've seen it done by my friends and peers and I've recommended this to clients many times with HUGE SUCCESS!

It's actually very simple.

1. RAISE YOUR RATES
2. OFFER PAYMENT PLANS FOR YOUR PRODUCTS OR SERVICES

I just had a client last week come to me who was charging way under market value for her services and I basically told her to suck it up and increase her rates… Continue