Andre Paquin's Page

What company (companies) do you represent?

Andre Paquin Associates

Website:

http://www.andrepaquin.com

Where is your personal office? (City, State/Province, Country)

Middletown, NJ 07748 USA

Where do you personally sell?

Primarily, New York to Philadelphia corridor. Secondarily, national.

Describe your company's offerings

We offer strategic brand consulting services from corporate identity (logotype) and name development through marketing and corporate communications.

Which industry do you represent? (How would a client or partner label your service offering?)

Marketing

Which titles make purchase decisions for your offerings?

CEO/Owner, Human Resources, Marketing, Sales

Do you target specific types or sizes of companies? If so, please explain.

$50 million to $250 million businesses, funded start-ups and early stage companies and businesses who have recently experienced change (i.e. acquisition, merger, expansion, new markets, new products).

Who are your power partners? (Who refers business to you? What business are they in?)

Marketers, sales professionals, writers, designers, naming companies, PR agencies, market researchers, management consultants, photographers, web developers, printers.

What are some symptoms that a prospect might need your offering?

An organization that has grown over time and hasn't kept pace with their image. They don't look organized. They have a difficult time explaining who they really are.

Anybody who looks like they did it themselves. They don't look professional. They look amateur and that's hurting their chances at success.

Someone who needs to make a professional first impression and can't afford not to.

Someone might be experiencing frustration because they feel like they're ready to take their business to the next level, but aren't sure where to begin.

They may feel they aren't competitive enough and are losing business because they aren't.

Someone might have a perplexing challenge – something that's always been done the same way every year and is ready for a change – to reinvent the way it's done this year.

Someone who's challenged by a senior executive to communicate a new concept to employees, but needs to do it with impact.

Someone who manages internal resources and is overwhelmed with the amount of work he/she is expected to produce and needs help getting it all done.

What differentiates you as a possible business partner?

I bring to bear large corporate client-side experience with global agency-side experience with Fortune 500 and "A" League branding and corporate identity companies. My unique insights into both sides of the client equation make for me a valuable business partner.

Who first told you about the B2B Power Exchange Community?

Chris Pareja