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Strategic Marketing, Customer & Product Roadmaps, Research & Alignment
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Profile Information
- What company (companies) do you represent?
- Strategic Marketing Solutions
- Website:
- http://www.marketingsolns.com
- Where is your personal office? (City, State/Province, Country)
- Belmont, CA USA
650.654.2737
dsiegle@marketingsolns.com
- Where do you personally sell?
- Nationally in US, with some international engagements
- Describe your company's offerings
- Strategic Marketing Solutions is a marketing and service consulting company that specializes in effective marketing, customer loyalty/experiences and product development and management. The firm is centered on delivering pragmatic and actionable results to its clients from hands-on experienced consultants with proven track records.
- Which industry do you represent? (How would a client or partner label your service offering?)
- Application Development, Biotech/Health Sciences, Facilities, Hardware, Marketing, Process Consulting, Sales, Security, Software
- Which titles make purchase decisions for your offerings?
- CEO/Owner, Information Technology, Marketing, Product Development, Sales
- Do you target specific types or sizes of companies? If so, please explain.
- -Medium & Large companies (F1000) and funded start-ups that are looking:
-To develop or improve sales, marketing, product or customer retention; or
-Seeking insights into customer/prospect drivers of choice (such as purchase, or loyalty).
-Industries with deepest experience: high tech, healthcare, services, clean/green tech.
- Who are your power partners? (Who refers business to you? What business are they in?)
- - Ad and PR Firms;
- Trainers;
- Marketing consultants;
- Sales Consultants;
- Project Managers;
- Designers;
- Customer Experience/Service/Operations Consultants;
- Process Consultants
- What are some symptoms that a prospect might need your offering?
- - How can we speed up our sales cycle?
- How can we better differentiate ourselves/products from the competition?
- What are the next products/services/features we should offer for greatest success and acceptance?
- How can we better position our company? What language or messaging should we be using to speak directly to our target markets better than anyone else?
- What changes or enhancements do we need to our brand?
- Why do (or would) customers stay loyal to our company/product/service, and become our advocates?
- What are the real roadblocks we need to break through? How do we do it?
- What differentiates you as a possible business partner?
- What sets us apart:
- Use seasoned professionals
- Hands-on experience
- Actionable results
- Quality
- Responsiveness
- Short or no learning curve
- Value
- Integrity
Podcasts
CHECK OUT DEB'S POD & WEB CASTS FOR EXECS ON:
"CUSTOMER VOICE:HOW AND WHAT TO LISTEN FOR"
"BUILDING CUSTOMER LOYALTY"
"THE POWER OF RETENTION MARKETING"
"HOW RESEARCH CAN REVEAL NEW INSIGHTS INTO YOUR CUSTOMER, PRODUCT, AND BRAND"
"CUSTOMER VOICE:HOW AND WHAT TO LISTEN FOR"
"BUILDING CUSTOMER LOYALTY"
"THE POWER OF RETENTION MARKETING"
"HOW RESEARCH CAN REVEAL NEW INSIGHTS INTO YOUR CUSTOMER, PRODUCT, AND BRAND"
Deb Siegle, Strategic Marketing's Blog
Help provide input to a podcast on How to Listen & Translate what the Market & Your Customers are saying
Hello all!
I'll be doing a podcast next week regarding the Market and Customer Voices - and how to listen, and then translate into action what they are saying.
As I'm putting together my thoughts, I'd really value your input on what factors are most important to you? What do you most want to know when you think of "What the Marketplace could tell you?" or "What is most important for you to hear from your customers?"
My goal is to identify ways for people to gain New Insights Into Your Customer… Continue
I'll be doing a podcast next week regarding the Market and Customer Voices - and how to listen, and then translate into action what they are saying.
As I'm putting together my thoughts, I'd really value your input on what factors are most important to you? What do you most want to know when you think of "What the Marketplace could tell you?" or "What is most important for you to hear from your customers?"
My goal is to identify ways for people to gain New Insights Into Your Customer… Continue
Posted on May 15, 2008 at 9:30am — 2 Comments
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Cheers..Srikanth
cheers..Srikanth
I am working at a softwares company and we have couple of developers who can help you. Could you please send me some detailed info about the survey and how much they would be paid, My email is gkip@interneer.com
Thanks,
Guven Kip
Deborah
-Deb
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