Kathy Stershic's Page

What company (companies) do you represent?

Dialog Research & Communications

Website:

http://www.dialogrc.com

Where is your personal office? (City, State/Province, Country)

Danville, CA

Where do you personally sell?

SF Bay Area, but targeting global firms
Also looking for business in the Washington, D.C./Northern Virginia area

Describe your company's offerings

Strategic business communications founded on real stakeholder input that encourages stronger, productive business environments.

Dialog’s integrated approach includes:

Fact-finding. Ideal for assessing how to start or adjust business and communication practices based on what stakeholders really think and want. Research is executed through various channels such as focus groups, executive interviews, or surveys. Findings are summarized to address your key business objectives, and form the basis for communication strategy.

Communications planning. Creating a comprehensive, practical and targeted roadmap for reaching stakeholders in the right way at the right time – optimal if based on the fact-finding.

Creating or fine-tuning messaging platforms. DIALOG bases all plans and programs around succinct resonant messaging, plausible positioning, a needs-based call to action and your unique competitive advantage. Communications support business imperatives that are identified either through research or executive planning.

Content. Getting the message down right – print or digital. We thrive on complex content – white papers, in-depth case studies, reports, collateral, executive presentations, or educational campaigns.

Program management. As needed, to complement your internal marketing communications resources. DIALOG’S approach is always highly organized, forward-looking, service oriented, and cost conscious.

The results can enable you to:
• Align corporate intent with actual customer experience
• Identify new opportunities for product or service innovation
• Understand geographic or sector-specific nuances
• Maximize short-term ROI on existing programs
• Approach new communication initiatives more cost-effectively

Which industry do you represent? (How would a client or partner label your service offering?)

Change Management, Employee Development, Human Resources, Manufacturing, Marketing, Sales, Software, Systems Interation

Which titles make purchase decisions for your offerings?

Human Resources, Information Technology, Marketing, Sales, Other

Do you target specific types or sizes of companies? If so, please explain.

Mid to large sized global companies would be most likely to undertake the kinds of initiatives I support

Work has been mostly with IT companies, but also some work in financial services and not-for-profit

Interest in exploring business opportunities with Federal Gov’t agencies

Who are your power partners? (Who refers business to you? What business are they in?)

Change management companies – who are driving organizational change that requires a communications component

Marketing firms – who are helping clients increase business opportunity or customer satisfaction, where resonant messaging and outreach to stakeholders is an important part of their deliverable

Management consultants – who work on business initiatives that need strong communication strategies

What are some symptoms that a prospect might need your offering?

We are implementing a new strategic policy change that’s going to be disruptive to our team…

Customer satisfaction ratings on our service delivery have dropped and we don’t know why…

We’re rolling out a new global program and we need to align people around a common vision...

What differentiates you as a possible business partner?

High integrity
Dedication to quality work, customer satisfaction
Experienced, savvy
Hard working
Fair
Try to be fun!

Who first told you about the B2B Power Exchange Community?

Women in Consulting