Find, close and deliver business differently.
Imagination
Profile Information
- Website:
- http://www.imaginationhq.com
- Where is your personal office? (City, State/Province, Country)
- San Francisco, California
- Where do you personally sell?
- Worldwide
- Describe your company's offerings
- Razor Sharp Copy, Pinpoint Strategy and Fresh Ideas.
With over 30 years of experience, my work consistently produces results above expectations. I’m the kind of marketing strategist
and copywriter you want on your team when you need to overcome the challenges of B2B or B2C projects whether online and
offline. I have a successful track record as a team member for new business pitches and am a skilful public speaker and presenter.
It’s all about the ROI.
Whether I’m helping agencies land new business as I did for Haggin Marketing’s win of the $54 million Dell catalog account,
boosting online enterprises from zero to 7-figure revenue in their launch year as I did for ActionAce and the FlightSim Pilot Shop,
or producing B2B leads and sales above quota as I have done for Sun Microsystems, Intel, Cadence and many others – I always
focus on the results and have the skill to achieve them. Great creative is important, but to me, ROI is essential.
Services
I create direct marketing sales and lead generation strategies and copy for email campaigns, websites, direct mail, catalogs, print
advertising, sales collateral, product packaging, direct response radio and TV. My unique combination of extensive customer
acquisition, lead generation, business development, and e-commerce multi-channel marketing and sales skills – fortified with
potent copywriting creative skills – make me a rare and valuable marketing team member.
- Which industry do you represent? (How would a client or partner label your service offering?)
- Marketing
- Which titles make purchase decisions for your offerings?
- CEO/Owner, Marketing, Sales
- Do you target specific types or sizes of companies? If so, please explain.
- Vertical Market Experience
With experience both on the agency and client side, working locally and internationally, I’m seeking leads and partnerships with
agencies and client-direct for companies located in the Bay Area, throughout California, across the USA and worldwide. Company
size can range from well-funded start-ups, to established $10 million plus mid-sized firms and up to the multi-billion dollar
Fortune 500 giants. I have in-depth experience in the following industries:
• Aerospace
• Business & consumer services
• CAD, CAM, CAE, GIS
• Consumer electronics
• Enterprise computing & networking
• Entertainment
• Financial services
• Healthcare and medical equipment
• Internet marketing & e-commerce.
• Nutritional supplements
• Semiconductors & semiconductor equipment
• Software
• Retail & VAR channel sales
• Technology products & services
• Telecom & mobile
- Who are your power partners? (Who refers business to you? What business are they in?)
- Power Partners and Decision Makers
I often team up with other marketing consultants, designers and agencies to create a formidable creative marketing team. These
include website design firms, advertising, marketing, sales and telemarketing agencies, branding and strategy consultants, marketing
analysis firms, sales accelerators and marcom producers. I also work directly with C, V and D-level marketing, advertising and
marketing communications executives at client firms. Please visit my website for the rest of the story including client roster, portfolio
samples and case studies.
- What are some symptoms that a prospect might need your offering?
- Not enough leads or sales.
- What differentiates you as a possible business partner?
- The results my work achieves.
Mike DeCastro's Blog
Long Copy Versus Short Copy? Right-Size It and Win
How to right-size your copy
Gene Fowler said, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." The magic is to create “right-sized” copy. That’s copy that is not predetermined to be long or short, but (as Goldilocks said) “just right” to achieve the marketing mission objectives.
If you want to get sensational results from your campaigns, the secret is to craft your copy so that you write something your recipient wants to read ab… Continue
Gene Fowler said, "Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead." The magic is to create “right-sized” copy. That’s copy that is not predetermined to be long or short, but (as Goldilocks said) “just right” to achieve the marketing mission objectives.
If you want to get sensational results from your campaigns, the secret is to craft your copy so that you write something your recipient wants to read ab… Continue
Posted on July 21, 2008 at 7:00am — 1 Comment
What the heck is the 40-40-20 Rule, anyway?
Marketing success is a numbers game.
Regardless of the media channel and whether the campaign is offline, online, or in-the-mail – marketing success always depends on whether the 40-40-20 Rule is both respected and implemented correctly. Certainly not voodoo or urban myth, this is definitely rocket science as in launching your results into high orbit. 40-4-20 means the success of your campaign always depends:
40% on the right media buy.
You must plan and buy SMART (Specific, Mana… Continue
Regardless of the media channel and whether the campaign is offline, online, or in-the-mail – marketing success always depends on whether the 40-40-20 Rule is both respected and implemented correctly. Certainly not voodoo or urban myth, this is definitely rocket science as in launching your results into high orbit. 40-4-20 means the success of your campaign always depends:
40% on the right media buy.
You must plan and buy SMART (Specific, Mana… Continue
Posted on July 14, 2008 at 7:00am —
Can you advertise to people without annoying them?
The Difference Between Annoyance and Attention
OK, before you roll your eyes in amazement, I was actually asked this very question. In fact, I often hear questions like, “I want to do an email blast, but I don’t want to annoy people.”
Annoying people is essential to advertising. It is the first step in the 5-step sales cycle which is:
1. Attention
2. Interest
3. Desire
4. Conviction
5. Close
These 5 steps are essential to every sales situation regardless of whether it is live, person-t… Continue
OK, before you roll your eyes in amazement, I was actually asked this very question. In fact, I often hear questions like, “I want to do an email blast, but I don’t want to annoy people.”
Annoying people is essential to advertising. It is the first step in the 5-step sales cycle which is:
1. Attention
2. Interest
3. Desire
4. Conviction
5. Close
These 5 steps are essential to every sales situation regardless of whether it is live, person-t… Continue
Posted on July 7, 2008 at 7:00am —
Mike’s Rules of Business Survival for Marketing & Creative Life Forms
From the School of Hard Knocks
Over the last three decades in the marketing trenches, I have received several graduate degrees from the world’s most exalted institution of higher learning: The School of Hard Knocks. Holding a graduate degree, summa cum laude, I’m a person who learns from my own bonehead blunders, I have put this education to good use. I developed Mike’s Rules of Business Survival to use in my own business because experience taught me that thes… Continue
Over the last three decades in the marketing trenches, I have received several graduate degrees from the world’s most exalted institution of higher learning: The School of Hard Knocks. Holding a graduate degree, summa cum laude, I’m a person who learns from my own bonehead blunders, I have put this education to good use. I developed Mike’s Rules of Business Survival to use in my own business because experience taught me that thes… Continue
Posted on July 1, 2008 at 11:04pm — 1 Comment
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