A Fearless Brand makes it easier to sell.

What company (companies) do you represent?

FEARLESS BRANDING

Website:

http://www.fearlessbranding.com

Where is your personal office? (City, State/Province, Country)

San Francisco

Where do you personally sell?

California

Describe your company's offerings

Fearless Branding helps owners of service businesses get clear about:
1) business model and objectives
2)competitive advantage, unique value and differentiation versus competition
3) Precise definition of their precise target market/ideal client: who they are and what they need
4) Compelling messages and the right language to communicate their advantages powerfully in sales and marketing

My offers are:

BRAND COACHING: Very affordable hybrid of brand consulting and coaching designed for the solo entrepreneur and small business. Because I partner with the client in getting the work done (for example: web copy) -- the client accomplishes much more than with a typical coach (who is providing guidance, but is usually not actually “creating”), while it costs far less money than an agency charges.

BRAND VISION: Delivers strategy and positioning, deep customer insight through in-depth interviews, and key messages. For established service businesses.

Which industry do you represent? (How would a client or partner label your service offering?)

Other

Which titles make purchase decisions for your offerings?

CEO/Owner, Marketing

Do you target specific types or sizes of companies? If so, please explain.

Service businesses: For example: Mortgages, real estate, construction, financial services interior design, graphic design, coaching, consulting, etc.

My ideal client falls into two categories:

1) Solo entrepreneur -- often someone who is clarifying their market position and marketing and sales approach
2) Established service businesses -- usually $ 2 - 10 million in sales; 2-8 senior professionals.

Who are your power partners? (Who refers business to you? What business are they in?)

Sales consultants; graphic designers; web companies; executive coaches; on occasion lawyers, accountants, business brokers.

What are some symptoms that a prospect might need your offering?

I need a more compelling message
I need to explain the real value we provide so my clients understand why they should hire us, not our competitors
I want to grow my business and I'm at a plateau
I need to improve our close ratio
I need to understand better what my clients need

What differentiates you as a possible business partner?

Fearless Branding philosophy: Reverse engineering of the world's greatest brands (Nike, Polo, Apple, etc.)
Deep expertise working with service businesses, applying brand to real-life business development and selling
Understanding of how to position companies in highly competitive, undifferentiated categories

Who first told you about the B2B Power Exchange Community?

Chris Pareja