Ron Snyder's Page

What company (companies) do you represent?

Breakthrough, Inc.

Website:

http://www.breakthrough-inc.com

Where is your personal office? (City, State/Province, Country)

Belmont, CA

Where do you personally sell?

US- primarily in the West Coast.

Describe your company's offerings

Breakthrough, Inc. is a sales and marketing consulting firm that enables technology-based companies- including software, systems and services businesses- to dramatically improve their Sales and Marketing effectiveness and results. We focus on optimizing the sales/buying process to make it easier for buyers to make the decisions they need to make, thus accelerating the sales process.

We help them hit the “Sales and Marketing bulls-eye” - and succeed in:
•Achieving aggressive targets,
•Launching new products,
•Expanding into new markets,
•Responding to a major industry/market shift and
•Winning market share in competitive markets.

We do this by creating a Buyer-Focused sales and marketing process to accelerate sales results. The fundamental principles are:
1. Focus all efforts on a clear Target Market
2. Tweak your product offering to meet their needs
3. Generate leads based on how they look for info
4. Design your sales process (and sales tools) to fit how they buy
5. Help them produced their desired results

This includes aligning Sales, Marketing and other internal resources on common goals and metrics.

This Buyer-Focused approach significantly improves the return on Sales and Marketing efforts.

Which industry do you represent? (How would a client or partner label your service offering?)

Marketing, Sales

Which titles make purchase decisions for your offerings?

CEO/Owner, Marketing, Sales

Do you target specific types or sizes of companies? If so, please explain.

Technology-based companies selling high-value, complex products and services... with sales of $10M-$500M.

Who are your power partners? (Who refers business to you? What business are they in?)

Anyone who sells to/works with VP's of Sales and Marketing and CEO's/Business General Managers.

What are some symptoms that a prospect might need your offering?

We help them accomplish the following objectives with limited resources:
•Achieving sales targets,
•Launching new products,
•Expanding into new markets,
•Responding to a major industry/market shift and
•Winning market share in competitive markets.

What differentiates you as a possible business partner?

We Provide:
1. Direct Experience- in Sales and Marketing management and Product Development
2. Best Methods- an aggregate of best practices, approaches and tools
3. Performance Management- for successful adoption of new objectives, methods and tools to produce results

Who first told you about the B2B Power Exchange Community?

Chris Pareja