Steven Donaldson's Page

What company (companies) do you represent?

RadiantBrands

Website:

http://www.radiantbrands.com

Where is your personal office? (City, State/Province, Country)

Berkeley, CA, USA

Where do you personally sell?

California, Western United States and Eastern United States including Chicago, Los Angeles, New York, Boston areas.

Describe your company's offerings

RadiantBrands, formerly BGDi, creates unique customer-focused brands through naming, brand identity, communications and interactively on the web - anywhere customers connect to one brand experience. Services include -

o Brand Research/ Strategy
o Naming and Tagline Development
o Brand Identity Systems
o Web and E-commerce UI
o Retail Environmental Design
o Creative and Print

Steven Donaldson has over worked for over 25 years in building brands with clients such as Wells Fargo, Hewlett-Packard, John Muir Health and consumer companies such as Pet Food Express and Cost Plus World Market.

Working with corporate and product brands ranging from start-ups to Fortune 500 companies Steven's goal is to guide senior management in creating brands that empower their business.

Steven Donaldson has spoken about branding at various venues throughout the San Francisco Bay Area, including the Haas School of Business at UC Berkeley, e-commerce developers' conferences and the Commonwealth Club. He has been featured in stories on online branding in Direct Magazine and the San Francisco Business Times as well as on CNET Television and hosts a monthly Brand Round Table for the Business Marketing Association of Northern California.

Which industry do you represent? (How would a client or partner label your service offering?)

Marketing

Which titles make purchase decisions for your offerings?

CEO/Owner, Marketing

Do you target specific types or sizes of companies? If so, please explain.

We focus on companies that are in excess of $50 million in revenue to $500 million. In some cases they can be Fortune 500 company divisions. The key is the decision maker is the champion of the brand and can take a leadership role. SO this could be a CEO, VP of marketing or a core management team.

Who are your power partners? (Who refers business to you? What business are they in?)

Marketing consultants, change management consultants and business process consultants selling to senior level management. Also IP attorneys, web and user interface consultants and media buyers.

What are some symptoms that a prospect might need your offering?

A company going through major expansion, a transition, strategic market change or a launch all of which require revisiting the brand and making sure that branding has one voice in all channels, web, advertising, retail environment and communications.

Creating brands that connect with customers and inspire and support the goals of client businesses and organizations.

What differentiates you as a possible business partner?

A unique approach that focuses on discovering and empowering the value of a brand. One brand through all customer touchpoints. Radiant uses an insightful strategy to position brands to rise above competitors through creative, print and interactive web solutions.

Who first told you about the B2B Power Exchange Community?

Dennis Erokan, the Placemaking Group