I’ve recently been newly inspired by a man by the name of
Joe Girard. You’ve probably heard of him. He’s called the World’s Greatest Sales Person - and for good reason.
For more than a decade Joe sold cars. A lot of cars. In fact, in 1973 he was given the title of World’s Greatest Sales Person in the Guinness Book of World Records. Here’s a blurb from that entry:
"The all-time record for automobile salesmanship in individual units sold is 1,425 in 1973…
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Added by Rebecca Blackwell on January 16, 2009 at 1:00pm —
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This is an article by Corrinda Campbell of
Business Connection Network. I thought it was excellent, and worth sharing. Enjoy!
If email marketing is on your list of marketing strategies now or anytime during the year, follow this 10 Point Checklist to increase the number of opened email and convert your prospects into customers.
1) Subject Line – This is often the most overlooked part of the email, yet it is the most important. The…
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Added by Rebecca Blackwell on December 11, 2008 at 8:30am —
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Mastermind Groups are amazing. If you participate in one, you already know this. I participate in one that meets every month, on a Saturday, for about 6 hours. Here’s how it goes: We each take a turn sharing our most pressing problem, or new idea, or thing that isn’t working well, etc. Then, for the next 45 minutes, everyone in the group goes to work on that issue. The ideas that come out of that exchange are amazing. We all have the opportunity to look at someone else’s business objectiv…
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Added by Rebecca Blackwell on December 4, 2008 at 4:37pm —
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“Selling benefits, not features” is a mantra that is repeated often by sales and marketing experts alike in response to those seeking marketing help. At YML, we write about it a lot. One of the YML Partners, Sonia Simone even teaches
a very good course on how to sell benefits rather than features.
This concept is taught often by many for good reason. It’s good positioning strategy. None of us pur…
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Added by Rebecca Blackwell on November 25, 2008 at 4:22am —
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I attended a lunch last week where Tony Rubleski, author of
Mind Capture: How you can stand out in the age of Advertising Deficit Disorder, spoke. I took a couple pages of notes that I thought I would share with you here.
A lot of what he talked about is not ground breaking information, but he positioned it in such a way that it had a real impact on me.
It’s interesting how we need to hear the same messages over an over in order for them to real…
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Added by Rebecca Blackwell on November 18, 2008 at 4:43pm —
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A while back I read the interesting assertion that
our lives succeed or fail one conversation at a time. What a simple statement. Perhaps dangerously simple, because the tendency (as is the case with most profound truths) is to briefly consider and then move on without the full impact of the statement really penetrating.
But, consider for a moment,
really consider, the idea that your life’s successes or failures are the direct resu…
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Added by Rebecca Blackwell on October 18, 2008 at 9:23am —
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Marketing Guru Seth Godin wrote in
his blog the other day about the importance of being “irrationally committed” to your business as an entrepreneur. I can’t think of better words to describe the level of persistence needed to get through the inevitable discouragement, overwhelm, bad decisions and sheer frustration that can come with starting, marketing and growing a successful business.
Entrepreneurs, being the…
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Added by Rebecca Blackwell on October 9, 2008 at 5:53am —
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10 ways to conduct continuous market research by better connecting with your market and improving your relationship marketing:
1. Start by building a relationship with a group of people you are interested in. If they are going to become your loyal fans, your audience needs to love you. However, you need to also love them. If you don’t they will know it.
2. Don’t just talk. Listen. Find out what they want. (
Products are easier to find than a…
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Added by Rebecca Blackwell on October 8, 2008 at 11:52am —
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I Read a good article this morning by Steve Mulder titled
“5 Marketing Tips for Tackling Twitter”.
This article, written in September of this year, outlines 5 ways that marketers can use twitter to listen, communicate to, and better connect with, their customers and potential customers, and lays out great examples of large companies that are using twitter to facilitate this kind of intimate connection with their customers.
This sp…
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Added by Rebecca Blackwell on October 6, 2008 at 10:25am —
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Most of us know what the word marketing means. We talk about marketing, write about marketing, and read about marketing. Some people can even differentiate marketing from advertising and sales. But, if you were asked to write an actual definition for marketing, what would you write? How would you define marketing?
While most of us know what marketing is, we might have a difficult time defining it. We can, however, easily recognize great marketing and poor marketing. More accurately, we can all…
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Added by Rebecca Blackwell on September 16, 2008 at 7:50pm —
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Just in case you haven't heard about it yet - Joyce Lillis (www.jlillis.com) is teaching a course tomorrow all about how to build a better pipeline. Who doesn't know how to build a better pipeline??? (Unless, of course, your pipeline is bursting at the seams and there isn't room in your business for one more good customer, in which case you should teach one of our courses!)
Anyway, I have sat through this course and it knocked my socks off. It's very, very good. You should register. It's live,…
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Added by Rebecca Blackwell on September 15, 2008 at 4:00pm —
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In Susan Scott's fantastic book, Fierce Conversations, she quotes author David Whyte as saying that "our lives succeed or fail one conversation at a time." She goes on to make the point that "while no single conversation is guaranteed to change the trajectory of a career or a business, any single conversation can."
As a business owner, you are involved in a continual conversation with your customers, partners, vendors, friends and employees. Have you ever thought of it that way? Have you ever t…
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Added by Rebecca Blackwell on September 9, 2008 at 7:37am —
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From The Journal of Advertising Research, December 2007:
1. Over the course of a typical week, the average American consumer participates in 121 word-of-mouth conversations, in which specific brand names are mentioned 92 times. This amounts to 3.5 billion word-of-mouth conversations every single day in this country. Brands are discussed 2.3 billion times per day.
2. The leading categories for word-of-mouth are food and dining, media and entertainment, sports and hobbies, beverages, and shoppin…
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Added by Rebecca Blackwell on September 9, 2008 at 7:35am —
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In the 1960’s researchers began to study the impact that word-of-mouth had on consumer brand recognition and buying decisions. Most researchers concluded that WOM was possibly the most important source of information for consumers. By the 1970’s research studies were showing that word-of-mouth was the most important factor in consumer decision making, although it held only a slight advantage over advertising.
By the year 2000, it was determined that product information passed via word-of-mouth…
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Added by Rebecca Blackwell on September 9, 2008 at 7:33am —
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I was at a networking event last week in which a gentleman introduced himself to me and then stated, “I don’t know why I go to these things. It’s all just vendors selling to vendors. No one here is looking to buy. They are all just looking to sell me something.”
He then sighed and said, “So, what do you do?” in a tone of voice that really said, “I suppose I have to listen to you, so hurry up and get this over with so I can go get another drink.”
I contend that this man is severely missing the…
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Added by Rebecca Blackwell on September 9, 2008 at 7:31am —
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If you’re a small business owner, entrepreneur, or marketing professional, I’d place money on the fact that you have a strong creative streak in you. You have an itch that can only be scratched by creating something that wouldn’t have existed were it not for you creating it. You want to create stuff that motivates, inspires, and moves people to action.
I would bet that if you looked back through your life you would realize that you were constantly creating - in ways both big and small. That’s c…
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Added by Rebecca Blackwell on September 9, 2008 at 7:29am —
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