Someday, wouldn’t you like to be able to work strictly by word of mouth and a referral system? Wouldn't it be nice to work less hours, while still earning more money? Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly. This will ensure that when your contacts think about the product or service you offer…
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Added by Katrina Sawa on December 20, 2009 at 11:10am —
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Last month I wrote about the #1 reason your marketing isn't working and I thought I'd continue on with that trend to see what else I could come up with...the #1 reason was 'the marketing doesn't matter without the right mindset'.
The #2 reason however is lack of having a plan; a big picture plan and vision that is. Planning is quite different these days when you're dealing with much more online or global business prospects and promotions.
Just because it's easier to reach your pr…
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Added by Katrina Sawa on December 12, 2009 at 10:37pm —
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I realize that when you first started your business you may not have thought about EVERYTHING that would be involved with running a successful business, right?
You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there's a LOT more to running a successful business than what meets the eye.
Here are some very common mistakes I see my clients and others I meet making every month in their businesses.…
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Added by Katrina Sawa on December 5, 2009 at 4:20pm —
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Is your business holiday friendly? Do you get busier during the holidays or are you slower due to the fact that people are not interested in purchasing your products and/or services at this time of year.
Holiday promotions can be a useful tool for any type of business. However, you will still want to be creative. For example, if you send your clients holiday cards around Christmas or other December holiday, your card will most likely be one of 25 (or more) cards that your client receives…
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Added by Katrina Sawa on November 20, 2009 at 3:30pm —
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How are you pricing yourself? Is it you who assigns the dollar signs or do you let your fears of the economy or what you "think" people will pay determine what you decide to charge for your time?
Think about this for a minute....
And WHY have you priced yourself (or your products and services) the way you have? Or are you in a business (like a network marketing company) where you have NO IDEA what you're really making per hour? You just know you need to work HARDER to make more?…
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Added by Katrina Sawa on October 15, 2009 at 10:40am —
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I know you may not be expecting this type of topic coming from a Business and Marketing Coach like me but have you noticed the SHIFT lately?
Not only in me and my life - how I completely transformed my business when I found the love of my life; but also in many of your lives too.
Do you feel like there's something more out there for you but you aren't sure what it is or how to figure out your destined path?
Do you have hu
…
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Added by Katrina Sawa on September 27, 2009 at 10:30pm —
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I know you may not be expecting this type of topic coming from a Business and Marketing Coach like me. But have you noticed the shifts I've made? The leaps I've taken? And the levels in business and life that I've made?
I'm going to get a little deep here and vulnerable with you if that's ok? Because I think it's important for those of you who resonate with me and my story to know that you're not alone and you CAN want and HAVE more.
This is what makes me different from al…
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Added by Katrina Sawa on September 2, 2009 at 8:00am —
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Are you Making Ends Meet?
If not or if you're tired of doing what you're doing, why not bypass the regular job market if you're having trouble and start up your own business?
No it's not easy to start up a business and yes you need to have some level of motivation and determination in order to be successful.
However there are so many business models that can be entered into with little to no start up funds - some online, some offline - the opportunities are endless if you have the desi…
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Added by Katrina Sawa on August 26, 2009 at 9:19pm —
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Are You Ready to Find out the Easiest 2 Ways to Increase Your Revenue????
Ok, I've done this myself, I've seen it done by my friends and peers and I've recommended this to clients many times with HUGE SUCCESS!
It's actually very simple.
1. RAISE YOUR RATES
2. OFFER PAYMENT PLANS FOR YOUR PRODUCTS OR SERVICES
I just had a client last week come to me who was charging way under market value for her services and I basically told her to suck it up and
increase her rates by 400…
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Added by Katrina Sawa on August 20, 2009 at 12:17am —
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This is an obvious message for some of you but is it for all of you? Are there areas you're missing in your marketing where you could be utilizing testimonials in order to give you, your business and your products and services more credibility?
Using testimonials in your marketing in various ways is a F.R.E.E. way to compel people to buy from you so you really want to maximize your efforts.
First of course you have to HAVE testimonials to show. If you don't have any then ASK your cu…
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Added by Katrina Sawa on August 12, 2009 at 9:07am —
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I realize that when you first started your business you may not have thought about EVERYTHING that would be involved with running a successful business, right?
You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there's a LOT more to running a successful business than what meets the eye.
Here are some very common mistakes I see my clients and others I meet making every month in their businesses. The ones who…
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Added by Katrina Sawa on August 4, 2009 at 9:30am —
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In the world today, many small businesses are wondering "How do I get more business without spending a lot of money?"
I haven't purposefully brought up the topic of the economy in my blogging yet because frankly I believe if you buy into it, it takes over and becomes your reality too.
So, I choose NOT to have a recession or have financial difficulties in my household, in fact I've spent more this year than probably the last 3 years combined in business and self development!
I do understand tha…
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Added by Katrina Sawa on May 23, 2009 at 11:30am —
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I'm going to jump right in and get blunt here.
I don't have time to sugar-coat this information because frankly --- It's costing you and your business numerous sales every day! Pay attention!
First of all, if YOU'RE NOT doing any regular, consistent email marketing like ezines, announcements, etc. then 'what are you thinking'? This is a must for anyone's follow up system! (Of course it's not the only thing you should be doing but it needs to be a part of your overall system)
I don't care if y…
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Added by Katrina Sawa on May 20, 2009 at 11:57am —
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Read on and I'll tell you why....
This is actually a very good lesson I learned from one of my mentors, Ali Brown in the last couple years and it works!
You can get just as much business or response from a promotion if you give a 'BONUS' rather than a DISCOUNT (and you don't have to lose any money!).
It's simple really, people want a good deal yes of course but we immediately think that has to be a lesser price or discounted price on our products or services when really, if you can just add a…
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Added by Katrina Sawa on May 12, 2009 at 7:10pm —
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You've built a successful business, you have an established customer base and you're well-known in your geographical area, your industry or both - so now what do you do to stay ahead of the pack? How do you take your business to the next level? Here are nine ways to grow your business.
1.
Delegate.
Stop doing things that don't directly make you money. Delegate them to an assistant or other professional so you can work on your business instead of in it at least 80 percent of the time.
2.…
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Added by Katrina Sawa on May 6, 2009 at 12:30pm —
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I bet nearly 98% of you out there reading this right now can't remember the last time you got some good PR for yourself or your business?
I'll bet that most of you don't do it because you have no idea where to start or what to say or who to say it to, am I right?
Well you're not alone; I'm telling you, there's hundreds of thousands of entrepreneurs just like you who keep thinking they need to do something to get some publicity too.
So, what can you do?
There's actually a bunch of things; let…
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Added by Katrina Sawa on May 3, 2009 at 12:33pm —
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Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small busines…
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Added by Katrina Sawa on April 6, 2009 at 6:30am —
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I know the economy is in a negative state right now and your business may be a lot less busy than usual but this is NO time to procrastinate!!
Seriously, what and where is doing that going to get you?
It surely isn't going to get you more clients, business, traffic to your website, profits or happiness.…
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Added by Katrina Sawa on March 16, 2009 at 8:00am —
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Now is NOT the time to sit around in your business holding on to your wallets and sitting frozen on what to do next. It's time to TAKE ACTION! No, I'm not suggesting you have to spend a lot of money either, although if you're really struggling or unsure of what to do, hiring a coach like me of course would be well worth the investment.…
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Added by Katrina Sawa on March 11, 2009 at 12:30pm —
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So, do you?
Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others.
Because if you give - you will receive!
So, I encourage my clients and friends to find places and organizations they can v…
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Added by Katrina Sawa on March 6, 2009 at 10:00am —
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